Healthcare, dental practice
A dental practice running since 2017, with five named patient reviews on its own site.
The brief
A practice established in 2017 whose stated vision is to create a happy and healthy world through the best of dental health. It offers implants, smile enhancement, root canal treatment and gum therapy, takes appointments through an external booking system, and already has five named patient reviews published on its own site. The job was to make a first time visitor believe all of that inside three seconds, on a phone, usually while in some amount of discomfort.
What was wrong
Home, About Us, Our Team, Services, Treatments, Achievements, Testimonials, KT, Contact. Two of those mean the same thing to a patient and none of them is the one action a nervous visitor wants.
Five patients gave their names to reviews on this site. That is the single most persuasive asset the practice owns and it sat several screens down, styled like filler.
Appointments go through an external system. Every extra tap between a person in pain and that button is a person who calls somebody else instead.
The approach
Book an appointment is fixed to the first screen and to the bottom bar on mobile. Calling is one tap from anywhere, because most enquiries to a clinic still start as a phone call.
Patients choose a dentist by who they trust. The team comes before the treatment list, with faces and names, and the practice's own words about why it exists.
The five named reviews move up to sit directly beside the booking action, which is the exact moment somebody is deciding.
Implants, smile enhancement, root canal and gum therapy each get a card that says what it is and what to expect, in the language a patient uses rather than the one a clinic uses.
The build
The frame below is running the real front end at desktop width, scaled to fit. Scroll inside it.
A one stop destination for almost every concern related to teeth and gums. Implants, root canals, gum therapy and smile work, in one place, with the same team looking after you each time.
Booking opens the practice’s appointment system. If you would rather talk to a person first, call. Somebody picks up.
You will be told what is happening, and what it costs, before it starts.
If you have been putting something off, here is what it actually involves. Ask us anything before you decide, including what it will cost.
A new root, and a new tooth on top.
When a tooth is gone, an implant takes the place of the root and carries a new tooth above it. It stays put, and nothing comes out at night.
Small changes, and still your own face.
Chips, gaps, stains, edges that never sat right. We show you what is possible first, and you decide how far to take it.
Saving a tooth that has started to hurt.
When the inside of a tooth is infected, it is cleaned out and sealed, and the tooth stays where it is. This is the treatment that saves it.
Care for the part that holds it all up.
Gums that bleed when you brush are telling you something. A careful clean below the gum line, then a plan to keep them healthy.
Do not sit with it and do not wait for an online slot. Call the practice, tell us what is happening, and we will tell you what to do next.
“A group of people with one focus and one dream. A team that stands for the best service with a smile.”
The practice’s own words
You meet the person doing your treatment before it begins, and the same faces are here at the next visit. If you would rather have everything written down first, say so and it gets written down.
To create happy and healthy world through best of dental health
Providing best of quality dental service by which we can achieve our vision
Say so at the front desk when you arrive. The whole visit slows down and every step gets explained before it happens.
The practice carries his name, since 2017.
Implants, extractions, the longer visits.
Cleaning, gum health, the checks between.
Plans, costs, and what happens next.
The first voice you hear on the phone.
Best Dental Care in Town.
The line we lead with, and the standard every visit is held toThese names are published by the practice today. Their words will be carried across to the new site exactly as written, not tidied up and not rewritten.
Review text to be pulled from the practice’s existing page.
Review text to be pulled from the practice’s existing page.
Review text to be pulled from the practice’s existing page.
Review text to be pulled from the practice’s existing page.
Review text to be pulled from the practice’s existing page.
Call for anything urgent, message on WhatsApp for the small questions, and book online when you already know what you need. All three reach the same practice.
One number for appointments, pain and questions. WhatsApp reaches the same phone.
Old x rays, letters and the names of anything you take. It saves you a second visit.
There are no silly questions here. If an answer went past you, ask for it again.
If the chair makes you anxious, bring a person. There is room for them beside you.
Most people arrive here worried, one handed and in a hurry. Call and Book sit at the bottom of the screen the whole way down the page, so neither is ever further away than a thumb.
The system
Typeface
Inter Tight
Display, paired with Inter for reading.
One family, two optical grades. A clinic should read as calm and unfussy. Character here would be a distraction from the only thing that matters, which is whether you trust them with your teeth.
Palette
Clinic
#0E7C86
Rinse
#7FC9D0
Paper
#FFFFFF
Ink
#0E1F27
Calm
#F1F8F9
Services
Delivered
Outcome
The redesign has not been live long enough to report a measured result, so there is nothing here yet. When there is a real number, enquiries, calls, footfall, it goes in this space and nowhere else. We do not publish figures we have not counted.
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